Flatland Capital Group Signs UPL as Advisory Client
Flatland Capital Group will design and run the financing programs behind UPL Unlimited Financing for the 2026-2027 marketing year, with an embedded team alongside UPL's sales organization.
FARGO, N.D. - Flatland Capital Group today announced that UPL NA Inc has engaged the firm as its growth partner for the 2026-2027 marketing year. Under the agreement, Flatland will design and run the financing programs behind the UPL Unlimited Financing offering. Flatland will have an embedded team alongside UPL's sales organization, to onboard retailers across the channel.
Flatland's approach reflects a core conviction: financing on its own doesn't move product; a well-run program does. Under the Flatland Capital Group's umbrella, Flatland's two services work together. The firm designs and operates a manufacturer's financing programs end to end with multiple funders while driving sell-through in the field through its advisory practice. Flatland also has its own input finance business that can augment and enhance existing funding programs for retailers and distributors. The combination gives partners like UPL a single, aligned partner across the value chain, so their teams sell product instead of chasing paperwork.
"UPL's focus on the customer is exactly what Flatland Capital Group embodies and is the reason we started the company," said Chris Hyun, Chief Executive Officer of Flatland Capital Group. "Financing on its own does not move product, a well-run program does. Our advisory team manages the program end to end, and where a customer wants more flexibility, our own input financing is ready to step in. Every decision starts with what the customer needs."
"Our retailers and distributors want financing that works the way they do, and our field team needs a partner who makes that simple," said Dan Sanchez, Customer Marketing and Sales Operations Lead. "Flatland gives us both. UPL and Flatland Capital put real resources behind our customers and that lets our sales team focus on helping retailers and their growers succeed."
Flatland works across the point where agriculture meets finance, from its base in Fargo, North Dakota, to retailers and growers in the field.
About Flatland Capital Group
Flatland Capital Group builds and funds finance programs that move product in agriculture. The firm helps fund input financing for manufacturers, distributors, and retailers, and through its advisory practice acts as a growth partner by designing and operating financing programs end to end and driving sell-through in the field. Flatland Capital Group is based in Fargo, North Dakota.
Media Contact
Jack Brodshaug
Jack@flatlandcapitalgroup.com
701-306-2446
Flatland Capital, Inc.